of all time spent online is searching and gathering information to make some sort of decision. Think of the last time you made an expensive purchase, completed research for some sort of project, or went on a vacation. You likely went online searched a little, learned new keywords, searched some more, and gathered all of that information to use yourself or potentially share with others.
But now, after you complete all of that work, what happens? That information you collected is lost. The thinking that went into your work is lost. And worst of all this cycle of losing information happens constantly.